Privacy Policy

Marketing Agency Website Policy (Australia)

1. Introduction

Welcome to SOM Agency (“we,” “our,” or “us”). We are committed to protecting your privacy and ensuring compliance with Australian regulations and standards, including the Privacy Act 1988 (Cth), the Australian Consumer Law (ACL), and the Spam Act 2003 (Cth). This policy outlines how we collect, use, and protect your information and governs the terms of use for our website.

2. Privacy Policy

2.1 Information We Collect

We may collect personal and business information, including but not limited to:

Name, email address, and phone number
Business name and ABN (if applicable)
Website and digital marketing preferences
Analytics and website usage data

2.2 How We Use Your Information

We use the collected information for purposes such as:

Providing marketing services and responding to inquiries
Sending newsletters and promotional materials (with consent)
Improving our website and user experience
Complying with legal and regulatory obligations

2.3 Data Security & Protection

We implement appropriate security measures to protect personal data from unauthorized access, alteration, or disclosure. If a data breach occurs, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) in compliance with the Notifiable Data Breaches (NDB) scheme.

2.4 Third-Party Services

We may use third-party providers (such as Google Analytics, Facebook Ads, and email marketing services) that collect data according to their privacy policies. We ensure that these providers comply with Australian privacy laws.

3. Australian Consumer Law (ACL) Compliance

3.1 Honest & Transparent Marketing

We adhere to the Australian Consumer Law (ACL) under the Competition and Consumer Act 2010 (Cth), ensuring that all marketing materials:

Are not misleading or deceptive
Provide accurate representations of products and services
Include clear pricing and terms

3.2 Refund & Cancellation Policy

If you engage our services, you are entitled to consumer guarantees. Refunds may be granted if services are not delivered as promised under ACL guidelines. Specific refund terms are outlined in our Terms of Service.

4. Email Marketing & Anti-Spam Compliance

4.1 Consent for Marketing Communications

Under the Spam Act 2003 (Cth), we ensure that marketing emails and messages are sent only with express or inferred consent. Our email communications:

Contain a clear sender identity
Offer an unsubscribe option in compliance with the Australian Communications and Media Authority (ACMA) regulations
Are not misleading or deceptive

4.2 Unsubscribing & Opting Out

Users can opt out of receiving marketing communications at any time by clicking the unsubscribe link in emails or contacting us directly.

5. Cookies & Website Tracking

Our website uses cookies and tracking technologies to enhance user experience. By using our website, you consent to the use of cookies unless you adjust your browser settings. Third-party tools such as Google Analytics and Facebook Pixel may track user interactions for marketing purposes.

6. Terms of Website Use

By accessing our website, users agree to:

Use content for lawful purposes only
Not engage in unauthorized data collection or hacking
Respect intellectual property rights related to our website content

Any violation may result in restricted access to our services.

7. Contact & Complaints

For questions about this policy or to make a complaint about data privacy or marketing practices, please contact us:

Email: info@som.agency
Phone: +61 416 014 046
Address: 4/8 Lillian Fowler Pl, 2204 Marrickville NSW

If you are unsatisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

8. Updates to This Policy

We may update this policy to reflect legal or business changes. Any revisions will be posted on this page, with a revised “Last Updated” date.

Last Updated:

By continuing to use our website, you agree to the terms outlined in this policy.