At Sydney Online Marketing (SOM), we believe in the power of storytelling — especially when it comes to showcasing the scale, skill, and strategy behind major construction and demolition projects. We’re proud to announce the completion and delivery of a comprehensive case study video for our long-term client, Perfect Contracting, documenting their complex structural demolition project in Elizabeth Bay.
This project is a testament to our capabilities in construction video marketing, where real worksite execution meets cinematic storytelling to build trust, authority, and visibility.
About the Project: High-Complexity Structural Demolition in Elizabeth Bay
Perfect Contracting, one of Sydney’s most trusted demolition contractors, was tasked with the complete structural demolition of a four-storey building in Elizabeth Bay. The project included:
Removal of internal fixtures and walls
Demolition of 200mm thick suspended concrete slabs
Strategic removal of load-bearing columns, footings, and lift shafts
Installation of over 1,200 structural props
Management and disposal of over 3,000 tonnes of rubble
Extensive concrete scabbling over 1,000 sqm of surface
This project was more than demolition — it was precision engineering executed under strict safety protocols, making it a perfect candidate for a detailed, high-quality case study video.
SOM’s Role: Full Video Production from Strategy to Delivery
Sydney Online Marketing was brought in to plan, direct, film, and produce a compelling video that accurately captured the scale and complexity of this landmark project. Our team delivered end-to-end service, including:
✅ Pre-Production Strategy
On-site scoping and storyboard development
Planning for drone sequences and time-lapse coverage
Coordination with site teams and safety officers
✅ On-Site Filming
Multi-day shoot across different phases of the project
Drone footage to capture the magnitude and logistics of the demolition
Real-time site activity, heavy machinery, and demolition in action
Controlled interviews with Perfect Contracting’s leadership and project managers
✅ Post-Production
Professional editing, grading, transitions, and motion graphics
Integration of Perfect Contracting’s branding and key messaging
Optimized video cuts for website, YouTube, LinkedIn, and other social platforms
Why Construction Video Marketing Works
In a competitive market like construction, visual proof is everything. Our video helped Perfect Contracting:
Showcase technical expertise and project capability
Build trust with new commercial and government clients
Strengthen SEO and web presence through video content
Gain traction on social media with highly shareable footage
This project demonstrates how SOM transforms construction projects into lead-generating assets, using digital storytelling that drives results.
Why Choose Sydney Online Marketing for Your Construction Marketing
With deep experience in construction industry marketing, we understand the nuances of demolition, civil, excavation, earthworks, and structural engineering. That’s why our approach is more than just filming — it’s about strategic positioning, industry relevance, and digital amplification.
We help construction companies:
Create powerful case studies and project videos
Launch SEO-optimized websites
Run Google Ads and LinkedIn campaigns
Build online authority through storytelling
Ready to Turn Your Projects into Lead-Generating Machines?
If your business is doing outstanding work, let’s make sure people know about it. From drone videography and case studies to full-scale marketing campaigns, Sydney Online Marketing is your partner in growth.
📞 Contact us today to talk about showcasing your next big project.
